First-person, hand-drawn 2D cartoon style. Vertical (9:16) for Reels, TikTok & Stories. Each frame below shows the sketch, the voiceover, the on-screen caption, what's drawn, and the mood.
Keep constantPositioning: "It's not a CRM. It's the engine."
Keep constantPromise: Book 5–10 more events in 90 days
"I didn't start my photo booth business to live on my phone."
On-screen text
I didn't start this to live on my phone.
What's drawn
A woman stands in the foreground, head down, face lit by her glowing phone. Behind her — soft and out of focus — a fun party with a photo booth she's too busy to enjoy. The contrast is the whole point.
Mood & sound
Wistful, quiet. Soft piano. Muted colors, phone glow is the brightest thing on screen.
A2
0:04–0:09
I do it because I love it.
Voiceover
"I started it because I love giving people a night they'll never forget."
On-screen text
I do it because I love it. ❤️
What's drawn
Warm flashback: her photo booth at a party. Two friends laughing inside the curtain, a camera flash star, confetti, a floating heart. This is her "why" — full color, full joy.
Mood & sound
Warm, glowing, alive. Music lifts. Golden light. Biggest smile of the ad.
A3
0:09–0:15
…and I was STILL missing bookings.
Voiceover
"But I became the receptionist, the marketer, the follow-up girl… and I was still missing bookings."
On-screen text
…and I was STILL missing bookings.
What's drawn
She's in the middle, frazzled, as job "hats" swirl around her: a headset (receptionist), megaphone (marketer), envelope (follow-up), review star. Below, an empty calendar with a red alert. Overwhelm.
Mood & sound
Chaotic, tiring. Music gets cluttered/anxious. Icons whirl faster. Color drains back out.
A4
0:15–0:20
It's not a CRM. It's the engine.
Voiceover
"Then I found Booth Engine. It's not a CRM — it's the engine that runs the whole business."
On-screen text
It's not a CRM. It's the engine.
What's drawn
A dull filing cabinet labeled "just a CRM" gets an X. An arrow points to a glowing set of engine gears. The turn of the whole story — from storing to growing.
Mood & sound
Relief, a spark of hope. Music resolves to a clean, confident beat. Gold comes back on screen.
A5
0:20–0:25
It runs the whole thing.
Voiceover
"It answers every lead, books the date, runs my social, chases the reviews, fills my slow weeks."
On-screen text
One engine. Every part working. ⚙️
What's drawn
The engine sits in the center with belts running out to little live scenes: a chat reply, a booked calendar, a social post, 5-star reviews, a deposit, a rising chart. Everything powered by one hub.
Mood & sound
Satisfying, humming. Each icon "pops" on the beat as the belt reaches it. Systems clicking into place.
A6
0:25–0:29
My calendar fills itself.
Voiceover
"Now I do the part I love — and my calendar fills itself."
On-screen text
My calendar fills itself. ✨
What's drawn
She's back at the booth, arms up, joyful — phone tucked away in her pocket. Beside her, a calendar checks itself off weekend by weekend, with little sparkles. Freedom returned.
Mood & sound
Free, joyful, full-circle. Music swells to the warm theme from A2. Full color again.
A7
0:29–0:33
It's not a CRM. It's your engine.
Voiceover
"Book 5–10 more events in your next 90 days. It's not a CRM. It's your engine."
On-screen text
Booth Engine · Book 5–10 more events in 90 days · Start today →
What's drawn
Clean end card: Booth Engine logo (camera + gear), the promise, a gold "Start today" button, and the tagline. Hold for 3–4 seconds so it's screenshot-able.
Mood & sound
Confident, inviting. Music lands on a final warm chord. Direct, but never pushy.
VERSION B
"The Lost Booking"
Angle: Sharp pain / urgencyLength: ~25 sec · 7 scenesBest for: Cold audiences who don't know you yetFeeling: Tension → regret → relief → control
B1
0:00–0:05
Saturday night. A dream client messages…
Voiceover
"It's Saturday night. A dream client just messaged me… while I'm running an event."
On-screen text
Saturday night. A dream client messages…
What's drawn
Night. She's smiling, working her booth for a client — but her phone is buzzing in her apron with a new message bubble: "Are you free for my wedding?" She can't get to it. Tension builds.
Mood & sound
Busy, a ticking tension. Subtle clock/heartbeat under the music. Phone buzz is audible.
B2
0:05–0:10
By morning, she booked someone else.
Voiceover
"I'll reply tomorrow. By then? She booked someone who answered first."
On-screen text
By morning… she booked someone else.
What's drawn
Next morning, coffee in hand, she finally opens the message — and reads: "Never mind, we booked someone else!" Her face falls. The gut-punch moment.
Mood & sound
Sinking. Music drops out for a beat on the bad-news bubble. Let it land.
B3
0:10–0:13
That weekend — gone. For good.
Voiceover
"I lost that weekend. And I'll never get it back."
On-screen text
That weekend — gone. For good.
What's drawn
Close on her disappointed face (a single tear, optional). Below, that calendar weekend grays out and a dollar sign floats away with little wings. The cost of a slow reply, made visible.
Mood & sound
Regret, low point. Quiet. This is the bottom of the story — the pause before the turn.
B4
0:13–0:16
That stopped the day I got Booth Engine.
Voiceover
"That stopped the day I got Booth Engine."
On-screen text
Then I got Booth Engine.
What's drawn
Her phone lights up with glowing engine gears — the Booth Engine reveal. The energy shifts from defeated to determined. The turn.
Mood & sound
Resolve, momentum returns. A confident beat kicks in. Color and gold flood back.
B5
0:16–0:21
Answered in 60s. Booked. Paid. Signed.
Voiceover
"Now every lead gets answered in 60 seconds — booked, deposit taken, contract signed — without me touching my phone."
On-screen text
Answered in 60s → Booked → Paid → Signed
What's drawn
A fast, satisfying chain reaction: lead comes in → auto-reply in 47s → calendar books → deposit lands → contract signed. She sits back, relaxed, phone face-down. The engine does it all.
Mood & sound
Smooth, powerful, satisfying. Each step snaps on the beat (tick… tick… tick). Momentum peaks here.
B6
0:21–0:24
It's the engine that keeps me booked.
Voiceover
"It's not a CRM. It's the engine that keeps me booked."
On-screen text
Not a CRM. The engine that keeps me booked.
What's drawn
She stands confident, arms crossed, calm smile — behind her, a calendar with every weekend checked off. Phone face-down on the table. Fully in control.
Mood & sound
Confident, in control. Music strong and steady. She's the woman the viewer wants to become.
B7
0:24–0:27
Book 5–10 more events in 90 days.
Voiceover
"Book 5–10 more events in your next 90 days."
On-screen text
Booth Engine · Book 5–10 more events in 90 days · Start today →
What's drawn
Same end card as Version A — logo, promise, gold button, tagline. Keep the closing card identical across both ads so the brand lands the same every time.
Mood & sound
Decisive, inviting. Clean button. Direct CTA — this audience is cold, so make the next step obvious.
What to tell your animator
Style: Simple, hand-drawn 2D cartoon. Warm, friendly line work — not glossy 3D or AI. Think clean character animation with a cozy, human feel. Vertical 9:16 for Reels, TikTok, and Stories.
Palette: Deep navy backgrounds with warm gold accents (Booth Engine brand). Muted/desaturated in the "pain" scenes, full warm color in the "why" and "win" scenes — let color carry the emotion.
Character: One relatable photo-booth owner as our hero — keep her consistent across every scene. She should feel like a real woman the viewer recognizes as herself.
Golden rule: The sketches show framing and story beats, not final art — give your animator room to make it beautiful. Keep the voiceover, the on-screen captions, and the closing card exactly as written. Test Version A vs Version B and keep the hook that gets more watch-through.